The ingredients for an effective social campaign are relevance, timeliness, usefulness…and a heaping dash of cuteness. Over the course of Jell-O’s 101 Recipes campaign, we practically became Master Chefs. Here are some of my favorite illustrations/posts we worked on.
I also animated a few videos/images for JELL-O’s Instagram and Pinterest.
(Wait…is that strawberry inhaling and exhaling?)