There’s pudding…and then there’s Hershey’s pudding. A mainstay in kids’ lunch boxes, but with a richness and decadence adults can’t ignore. I directed and cast for a photoshoot to appeal to both audiences, differentiate Hershey’s from other brands in the ready-to-eat grocery snack shelves, and set the brand up for success in the social space.
Mostly, I ate a lot of chocolate and became mesmerized by the craft of food styling.
After we got the product shots, we needed a landing page—mostly for nutritional information and product location.