Every Marshalls store is different. No two stores have the same merchandise, and new things are being added every day. The items inside are carefully curated to always be surprising, and priced to inspire. The challenge was to develop a look and feel that takes customers from "Marshalls never has what I'm looking for" to "I never know what I'm going to find, but I know I'm going to love it."
It’s got to communicate that it’s curated, not random. Accessible, not discount. Consistent. Through photography and social, my task was to develop a visual language to help lend a sense of unity to the brand.
Mo Slow Mo
These were originally released as what was called a "scratch reel"—tweeters were able to scrub through the unit at their own pace. Given that knowledge, we developed content that'd be fun to watch forward, backwards, and slowed wayyyyy down.